Advertising Manager Career Overview

Individuals who are looking for career in the advertising industry should consider becoming an advertising manager. Companies depend on advertising to boost sales by increasing the brand awareness of a product, service or promotion. Advertising managers oversee the advertising and promotion staffs of their company. In smaller firms, advertising managers may serve as liaisons between the firm and the advertising or promotion agency to which many advertising or promotional functions are contracted out. In larger firms, advertising managers oversee in-house account, creative, and media services departments. Advertising manager jobs are highly coveted and will be sought by other managers or highly experienced professionals, resulting in keen competition. College graduates with related experience, a high level of creativity, and strong communication skills should have the best job opportunities. In particular, employers will seek those who have the computer skills to conduct advertising, marketing, promotions, public relations, and sales activities on the Internet. Advertising managers are found in virtually every industry, including advertising, professional, scientific, technical services, information, and publishing.

Advertising Manager Requirements

There are many acceptable degrees for entry into advertising managerial jobs, but most employers prefer a bachelor's degree in advertising, communications or journalism. It is also recommended for students to take courses in management and complete an internship while in school.Individuals who are interested in becoming advertising managers should be mature, creative, highly motivated, resistant to stress, flexible, and decisive. The ability to communicate persuasively, both orally and in writing, with other managers, staff, and the public is vital. These managers also need tact, good judgment, and exceptional ability to establish and maintain effective personal relationships with supervisory and professional staff members and client firms. Advertising managers should be familiar with word- processing, database applications and have good computer skills, since advertising is increasingly being done on the Internet. Although experience, ability, and leadership are emphasized for promotion, advancement can be accelerated by participation in management training programs conducted by larger firms. Many firms also provide their employees with continuing education opportunities, either in-house or at local colleges and universities'and encourage employee participation in seminars and conferences, often held by professional societies.

Advertising Manager Career Outlook

According to the U.S. Department of Labor, employment of advertising managers is expected to increase faster than the average for all occupations through 2014. This demand is due to intense domestic and global competition in products and services offered to consumers.

Working as an advertising manager can be fast-paced and exciting, but also very stressful. Working under pressure is unavoidable when schedules change and problems arise, but deadlines and goals must still be met. This causes advertising managers to sometimes work long hours, including evenings and weekends. In addition, advertising managers typically have to travel for frequent meetings with clients and media representatives.

The U.S. Department of Labor confirmed that, the median annual earnings of advertising and promotions managers in May 2004 in the advertising and related services industry were $89,570. However, salary levels vary substantially, depending upon the level of managerial responsibility, length of service, education, size of firm, location, and industry.

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