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International Business Degree Overview

As the world economy becomes increasingly global and integrated, the demand for international business professionals is higher than ever before. As competition increases domestically, more and more companies are expanding internationally as they rely on overseas business in one form or another. For this expansion to be successful, companies must understand the diverse cultures, language barriers, business etiquette, trade and customs, time zones and laws of their international customers. Individuals who have the skills to deal with these multiple variables are becoming increasingly valuable to companies. In addition, customs and market regulations vary from country to country, marketing techniques vary widely in their ability to reach the target customer, and pricing and distribution strategies must be adapted to realities in countries, if a company ever hopes to replicate the success it enjoys at home. Many organizations depend on international business professionals to establish strategic alliances and joint ventures with these new international partners. A degree in international business teaches students the skills and knowledge needed to succeed in the face of the new challenges of globalization, economic integration, and diversification of businesses. The degree program is designed to prepare students for positions in business, government, and international agencies in the fields of industrial development, international trade, and global business operations and planning. International Business graduates will often start their careers in the domestic operations of an organization, and then pursue overseas assignments after a few years with a company. Some international business specialists live in the countries with which they do business, while others continually travel from country to country.

International Business Curriculum

The international business degree program combines core business courses, such as management, economics, marketing and business law, with lessons on techniques and skills needed to do business on a global scale. The degree program typically includes coursework in business operations, export, import, trade controls, tariffs, tax, foreign operations, monetary issues, foreign exchange, international business policy, customs and excise, and international financial transactions. Most universities offer bachelors, masters and graduate degree programs/certificates in international business. Previous education and experience is often a prerequisite for most degree programs. A bachelor's degree in international business prepares students for future management in international business by offering courses in international business, marketing, finance and trade through policy analysis. A Master's degree in international business is tailored specifically for higher-level management professionals who want to help their own organizations compete in a global marketplace. A graduate certificate in international business may be the ideal choice for managers who want to learn the principles and techniques of international business such as global business strategies, strategic alliances, and government relations - and are ready to use them in real business situations.

International Business Career Opportunities

The job outlook for International Business graduates remains bright, with growth expected in all major industries. Individuals with a background and degree in international business have many career opportunities to choose from in growing and expanding companies around the world. Graduates can pursue management, marketing, sales, customer service or logistics positions in domestic or international organizations throughout the world.The majority of jobs in international business involve sales and marketing - in a traditional role, on contract, or as an entrepreneur. International jobs can be found in local, state, and national governments, including the United States Departments of Commerce, Agriculture, Treasury, State, and Small Business Administration. Most professionals in international business travel abroad frequently, though some are based in the United States. They may work for a wide variety of organizations, including export and import firms, cross-cultural training companies, cruise ship lines, manufacturers, banks, consulting firms, accounting firms, law firms and service companies. Popular job titles include international trade specialist, international economist, economist, import compliance specialist, international marketing and sales manager, global distribution manager and international trade manager. People who specialize in international business should be interested in traveling and in dealing with different cultures, languages, customs and business practices. They should have a solid business background, be clear communicators, and be flexible and creative. Clearly, being fluent in more than one language can prove to be beneficial in many cases.


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